STRATEGIC GROWTH THROUGH ACQUISITION AND LICENSING
We build and steward category leading brands —both licensed and owned — by aligning with partners who share our commitment to innovation and retail success. Our portfolio spans power, mobile, audio & video, automotive, floor care, small kitchen appliances and more: delivering leadership in every market we compete in.
Strategic Growth, One Brand At a Time
At Premier Accessory Group, acquisitions and brand licensing are more than business decisions—they’re strategic catalysts for growth, innovation, and long-term value. Each brand we acquire or license enhances our consumer reach, amplifies operational efficiency, and aligns with our vision for the future. Together, these partnerships shape our identity and drive us forward.
Premeir Accessory Group
Milestones
2010 - Energizer
Energizer Power Solutions License: the brand is synonymous with innovation and emerging technologies. We're leading and shaping the power and portable lighting categories with a powerful portfolio of groundbreaking products and consumer-led innovations.
2020 - Bracketron
Bracketron: A pioneer in phone mounts since 2001, known for launching hands-free solutions that set industry standards. Now part of Premier, the brand continues its legacy with modern designs, strong retail presence, and category-defining innovation.
2023 - ToughTested
ToughTested: Built for pros in rugged environments, with jobsite-proven gear trusted by contractors, truckers, and tradespeople. Now part of Premier, the brand brings military-grade durability and a strong foothold in industrial and specialty markets.
2023 - Castrol
Castrol License: The Ultimate One-Stop Solution for Car Enthusiasts. From cutting edge detailing and car care, to roadside emergency gear, window protection, power connectivity, and beyond—everything you need to drive with confidence starts here.
2023 - Rolling Stone
MADE FOR MUSIC: building an audio experience of headphones, earbuds, portable & home audio solutions that live up to the iconic sounds that define the generations and voices of our times.
2023 - DigiPower
Digipower: A trusted leader in portable power since the early 2000s, known for top-rated camera batteries and expanding into chargers, power banks, and travel-ready tech. Now part of Premier, the brand brings strong retail roots, category expertise, and scalable innovation.
2024 - Hamilton Beach
Hamilton Beach®: Good Thinking in Action Through our licensing partnership with Hamilton Beach®, we are proud stewards of its trusted Good Thinking mission—making everyday life simpler, safer, and better. We’re carrying this legacy forward with an innovative new line of Floor Care solutions and Baby Care essentials designed to meet the needs of modern families.
2024 - Pop-Tarts | Eggo
Making Breakfast Iconic We’re reinventing the modern morning with a bold new line of kitchen appliances. Powered by Pop-Tarts—the everyday breakfast legend— and Eggo —the #1 frozen wa.e brand— we’re serving up complementary cooking solutions, from the ultimate at-home wa.e maker to more innovations ahead. Delicious, fast, and fun—built for the way mornings really happen.
2025 - Good Humor | Popsicle
Partnering with Unilever, we’re proud to bring the iconic Popsicle:registered: and Good Humor:registered: brands into a new era of fun and innovation. Together, we’re creating seasonal solutions that make every summer and holiday unforgettable—reviving the nostalgic flavors of our youth while inspiring new traditions for families to enjoy across generations.
2025 - Wicked Audio
Launched in 1994 from a Provo basement, Wicked Audio began with DIY wrap-around earbuds. Rebranded in 2011, it gained a cult following through bold designs and deep roots in youth and festival culture. Now part of Premier, the brand is evolving for today’s DTC and youth retail spaces.
2025 - SUNPAK
A trusted name since the 1960s, Sunpak built its reputation with reliable photo and lighting gear. Now part of Premier, it’s evolving to serve today’s creators with modern tools for content, vlogging, and streaming.You can remove the about us tab on the top as well we dont have a page built out for it now
What We Look For
Complement our core categories & strengths
Offer strong brand equity, IP, or exclusive licensing
Demonstrate untapped retail or DTC potential
Can scale rapidly through our infrastructure
Acquisition Integration
Seamless Integration. Scalable Growth.
Each acquired brand is fully integrated into our ecosystem — from sourcing and design to sales, marketing, and fulfillment.
Our proven platform ensures:- Faster time to market
- Streamlined supply chain execution
- Scalable retail and e-commerce performance
